Aug 02, 2022
In Welcome to the Forum
The reverse is also true. If you want to market a particular product or offer to a specific audience, your ads need to connect the needs and interests of your target audience to what they will find on your landing page. In effect, you need to “create the scent.” Ideally, your message should be so well crafted that only people who would be interested in the content of your landing page will click on your ad and—when they actually hit your landing page—they should immediately feel like they’re in the right place. 3. GET GRANULAR Expanding on the previous point, it’s perfectly okay to have different marketing material and different landing pages for each type and subtype of audience. Remember, each audience has different whatsapp database reasons for coming to your landing page and will respond to your page in unique ways. So, the more audience-specific you can make your ads and landing page, the more likely they are to convert. Depending on your advertising medium, there are a variety of ways to do this: single-keyword ad groups (SKAGs) for PPC, social media targeting options, YouTube interests, etc. Just remember, the more granular your ads and landing pages, the better your conversion rate will be. 4. PAY FOR WHAT WORKS. Finally, as you identify traffic sources that have consistently poor (especially unprofitably poor) conversion rates, either change something or quit spending money on that traffic source. You don’t have to keep investing in the wrong traffic! Instead, create a testing budget for exploring new traffic or targeting opportunities and focus most of your budget on known winners. And, since you’re now pointing the right sort of traffic at your landing pages, you can expect your A/B tests to really start producing. You’ve got the right audience on your page, make sure the user experience is irresistible!