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Shakib Khan
Jun 14, 2022
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To integrate a campaign with Spotify, whose Coinbase User List global user base expanded 27% to 320 million last year, with 24% of its monthly average users (MAUs) in North America. The company in 2017 introduced scannable bar codes for music sharing, opening the door for integrated campaigns. Most recently, Italian pasta brand Barilla launched Coinbase User List a collection of Spotify playlists whose run times equaled the cooking times of different pasta types. Beauty brand Estée Lauder last year created playlists to accompany nighttime skincare rituals based on a listener’s Spotify streaming history, And offered a chance to request a Coinbase User List product sample through a Google Home device. The Spotify integration is M&M’s latest activation to feature digital content. During the holiday season, M&M’s again sponsored a series of short short Coinbase User List movies inspired by a festive occasion, adding social media distribution to reach younger viewers. The “Bite Size Holiday” series consisted of four holiday-themed shorts produced by Disney’s advertising sales group and 20th Digital Studio unit. M&M’s for the past few years also has sponsored short horror films for Halloween, Including the renamed “Bite Size Coinbase User List Halloween” series that aired on several Disney-owned video channels. In addition to the Spotify integration, M&M’s is reinforcing its Messages campaign in partnership with NASCAR driver Kyle Busch. The candy brand will give race fans a chance to prizes inspired by the M&M’s Messages packs, per its announcement. The partnership, like a recent campaign by Busch beer, suggests that marketing around live sports is rebounding to pre-pandemic levels.
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