We can no longer handle the flow of Special Database dredging It seems like preaching to your own parish and it is. Nevertheless, we argue that it is wise to continue investing in branding. But how? This question is common to many brands, they have trouble finding the right tone of voice, or even find it inappropriate to advertise. Not or less advertising Special Database seems to be the easiest option. So don't! Another danger is that it is precisely because of the need to remain relevant as a brand that the corona crisis is now being forced into action. As a result, the communication message is obligatory and exchangeable, and as a brand you do not break through the Special Database advertising noise. Witness this striking compilation of Did Was Het Niue's, ' Every advertisement in corona time '.